The Kardashian sisters have long since received attention for
every detail about their outfits and their bodies, so it’s
only natural for the women to want to profit from the exchange.
They’ve decided to put their family name to good use by
launching a line of lingerie known as Kardashian Intimates.
What’s more, they decided to model the line of lingerie
themselves in order to appeal to the masses, coming close
to baring it all in order to make their bras and panties
appeal all the more desirable.
Design Process
It’s typical for celebrities to throw their name only at
merchandise that comes their way without having even an
iota of input, such as NBA stars and basketball shoes.
When it comes to the Kardashian Intimates collection,
however, the efforts of the sisters have been made clear;
they designed the collection from start to bottom and
had creative control all the way.
As such, women who slide on the lingerie know that they’re
getting exactly what the Kardashians want the world to
wear in order to look as sexy as the three sisters do
each day. They decided to release the lingerie to match
their line of handbags, shoes, and jewelry, which have
long since pulled in revenue from their famous name.
Big Brand Names
The first store to pick up the line of Kardashian Intimates
was Sears, who announced that they would be partnering with
the sisters’ fashion company in order to promote the new
products. Back in 2011, when they first announced the
lingerie collection, they shot a simple still shot of the
three sisters together.
Since then, the photography sessions have been longer
and racier in order to make the lingerie sell more and more.
And it’s proven to be a good move, since the brand has moved
considerably more inventory since the trio of Kardashians
decided to model the products aggressively.
Examples of the stronger ads include Kim wearing nothing but
a pair of nearly-nothing pink silk shorts with a pillow covering
up her top assets, with the sultry caption “can’t sleep tonight.”
These photos, taken prior to Kim’s pregnancy, still remain the
main engine for the catalog’s success.
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